Stage 1 of 5
Attract more of the right customers
Get found by people already looking for what you sell.
What this stage is for
Attract is the first stage of a growth system: make the right people notice your business, then give them a clear reason to trust what they find.
Search (SEO, local SEO) captures people with intent. Paid and social ads create demand on demand. Content, creators and PR build the familiarity that makes people choose you. Brand strategy keeps it all consistent so attention turns into trust. Every channel in this stage should point to a page or WhatsApp path built in Generate Leads.
Choose channels based on how customers discover and assess your offer. Search is useful when people already know what they need; advertising can introduce an offer to a defined audience; content and trusted voices build familiarity. Keep the message consistent, and route every visit into a destination that can capture interest.
How these services work together
Each service has a role in the same customer journey. The order below shows how a business can connect the work instead of treating every channel as a separate project.
Step 1
SEO — SEO earns visibility for existing search intent, then sends visitors to a useful page where they can enquire.
Step 2
Local SEO & Google Business Profile — Local listings connect nearby searches to accurate location details, calls and a next step on your site.
Step 3
Google & Meta Ads — Paid search and social campaigns put a relevant offer in front of a chosen audience and direct each click to a matching destination.
Step 4
Social Media Advertising — Platform-specific creative introduces the offer, then campaign links bring interested people to a lead path.
Step 5
Click-to-WhatsApp Ads — A conversation-first ad starts the enquiry in chat, while source tags and a response workflow keep the handoff clear.
Step 6
Content & Video Marketing — Useful video and content build familiarity, then direct each audience toward a page or conversation that can capture interest.
Step 7
Influencer & Creator Partnerships — A trusted creator introduces your offer; tracked links make the route from recommendation to enquiry easier to understand.
Step 8
Marketplace Optimisation — Clear, relevant listings help shoppers discover products and give them a route from comparison to purchase.
Step 9
Digital PR & Thought Leadership — Credible coverage and founder expertise make a business easier to recognise before prospective customers explore its offer.
Step 10
Brand Strategy — Consistent positioning helps every channel present a recognisable promise that buyers can understand and trust.
Stage 1
Services in this stage
Start with the service that addresses the clearest need. Each can be scoped on its own and connected to the rest of your growth system.
SEO
Rank for the searches that create customers, on Google and in AI-powered search.
Learn moreLocal SEO & Google Business Profile
Show up on Google Maps and "near me" searches in Lagos, Abuja, Port Harcourt and beyond.
Learn moreGoogle & Meta Ads
Turn ad spend into real enquiries with the right audience, offer and landing page.
Learn moreSocial Media Advertising
Reach buyers on TikTok, Instagram, YouTube and LinkedIn with ads built for each platform.
Learn moreClick-to-WhatsApp Ads
Ads that open a WhatsApp chat instead of a form, so leads start talking to you immediately.
Learn moreContent & Video Marketing
Short-form video and useful content that builds familiarity before the buying decision.
Learn moreInfluencer & Creator Partnerships
Partner with creators your customers already trust, with tracking so you know what it earned.
Learn moreMarketplace Optimisation
Get more visibility and sales from Jumia, Jiji, Instagram and WhatsApp shops.
Learn moreDigital PR & Thought Leadership
Build authority through press, guest features and founder-led content that people quote and share.
Learn moreBrand Strategy
Become easier to trust, remember and choose with sharper positioning and expert content.
Learn more
Where to start
Choose a starting point based on the issue you can see today. You do not need to take on every channel at once.
- If people already search for your service but find competitors first, start with SEO or Local SEO & Google Business Profile.
- If you need to put a specific offer in front of a defined audience, start with Google & Meta Ads or Social Media Advertising.
- If buyers need to understand and trust your point of view before enquiring, start with Content & Video Marketing, Digital PR & Thought Leadership, or Brand Strategy.
Questions about Attract
The right mix depends on your audience, offer and ability to follow up. These answers explain how to choose a practical starting point.
Which Attract service should a business start with?
Start with the way your buyers currently discover and compare options. Search and local visibility suit existing intent; advertising can test a defined offer; content, creators and PR build familiarity. Brand strategy helps keep the message consistent across those choices.
Do I need every channel in this stage?
No. Pick the channels that match your audience, offer and available follow-up capacity. A focused combination is easier to measure and improve than a long list of disconnected activities. Each channel should point to a clear page or conversation path.
How does Attract connect to lead generation?
Attract creates discovery and interest. Generate Leads gives that interest somewhere useful to go: a relevant website page, a focused offer, a form or a WhatsApp conversation. Connecting the stages makes it easier to capture context and respond.
Let’s talk
Talk to us about attract in Lagos and across Nigeria
Tell us where your current funnel is leaking, what is already working and what you want to improve next. We’ll suggest the right service mix and the fastest next step.
Next stage · Stage 2 of 5
Generate Leads
Turn attention into conversations you can follow up.
Ready to stop guessing and start engineering growth?
Let's build the system behind your next stage of growth.